El Popular is an innovative weekly newspaper serving the Latino communities in Western Kern County. El Popular is an independent newspaper of General Circulation published every Friday. Founded August 26, 1983 by Raul R. Camacho, Sr. and the late Raul M. Camacho, Jr.

George M. Camacho, Sr. is the publisher and president of our parent Company, El Popular, Inc., incorporated in 2007.

El Popular is the largest circulated ethnic print publication in Kern County, California. Serving the Latino communities of Arvin, Lamont, Bakersfield, Shafter, Wasco, McFarland, and Delano.